「Gawsieのショールームがか」。どこにあるか私を、知っている許しなさい 私は頼んだ。 私はLosのAngeles大地のコッタのGerryの建物および繁華街に外側で産業、および内部のきれいになったりそして最小主義のカリフォルニア市場中心様式の通路にあった。

「Gawsie、Gawsie…」 私は精神指を子馬後につかれたショールームの所有者の思考として想像ひげをどこかになでることを見ることができる。 「Ohh、オハイオ州。 それらは総計で4オハイオ州2である。 彼らはである新しい人」。 本当に、ニューヨークを基盤とする選り抜きショールームはまだロスアンジェルスのに新しい」方法地区- 「ペンキをかぐことができる」訪問デザイナーを言った-しかしGawsieは運動市場にGawsieの最初紹介だったずっとATHLの1998進水以来のそれ自身の名前を作っている。

「私達は箱を渡る手紙ATHLが付いている反射印刷物が付いている黒く長い袖によって、出て来た」、スティーブPatino、Gawsieのための時事評論家を説明し、創作者は、2020のマルチメディア相談のチーム設計し。 「私達は技術的な運動選手の概念である`のathletechの概念を」、押していた。 実際は、私達は会社の名前が」、彼続くより概念をもっと押していた。 「カメラマン私達に近づき、あなたによってがそのATHLの会社の権利か」。はである`言う そして私達は、`のNO、私達であるGawsie Athletech言わない- ATHLはであるAthletechの省略」。 」

他の多くの方法設計チームがそのにちょうど付く間、-方法を設計することは公正なファッション・デザイナー2020年から、成り-私とのそれを、「twenty-twenty」言いなさい-個々のカメラマン、網開発者、音楽生産者、社説担当記者、通りの摩耗デザイナー、名声のスタイリストおよびプロダクト決め付けるコンサルタントのcollectiveはある。 「2020のための概念前に長い時間」、は来たRicardo Llanoを、2020's言う創造的なディレクター。 「私および私の友人は芸術についてのvibe、設計、私達はプロジェクトおよび美術展に塗り、得る。 それは2020年に入る、および私達が」。仕事であるそのvibe

「私達はすべてである従って多様、私達ひかれる」、加えるPatinoをそんなに覆いなさい。 「それはある従って広い、そうとしても懸命に記述することである。 ある持って来る私達にプロジェクトを、ほとんど、[私達ことができるそれをする。]」常連のルネサンス人の媒体のグループ2020年は他の方法会社、様式の著名人、シュートの写真撮影のためのプロダクト配置を指示したり、音楽を作り出したり、小売りで相談し、決め付け、そして網の開発を提供する。 まだ、グループは2ラインに境界にもっとはっきり計画するGawsieに完全に焦点を合わせる時間を見つける: Gawsie Athletech、およびGawsie。 「私達は結局会社の部分そして分離が私達の未来の一部分であることを」、言うPatinoを常に知っていた。 “And we are developing a completely separate accessory division for fall ‘04 and a co-op double label project with Creative Recreation footwear, for spring ‘04.”

Gawsie Athletech is composed of 1998’s ATHL and 2001’s very similar extension of ATHL. The 2001 collection featured, as Patino describes, “full top and bottom micro fiber suits, technical running shorts, amazing applications, dry yarn moisture wicking tank tops developed in Italy and Portugal. The 2001 line was compared to Prada sport, Patagonia, and Nike running product,” he continues. “We used technical fabrics with sleek Euro-styling fit and colors.” The Athletech division aims “to be like the Champions, Reeboks and Nikes of the world, which is a huge, hardcore athletic-oriented business,” he says. “We already sponsor local basketball teams in our local community. So uniforms and making actual hard goods like basketballs and baseballs ― designing tennis rackets and so on ― is a part of our big picture.”

And then there’s the just Gawsie division, which Patino describes as “our premium designer sportswear label, similar to Lacoste, Bikkemberg and Fred Perry. We’re aiming to be the future of the athletic industry from the US market,” he says. Fittingly, Gawsie is sold at Fred Segal, Atrium and Bloomingdales, Zebraclub, Madison, while Gawsie Athletech intends to be featured in major gyms and other athletic outlets. The Gawsie line began with the medieval-themed Palladium Park, which was Gawsie’s third shipment in 2003. “[It was] our strongest group ever,” says Patino. “Palladium Park was broken up into two deliveries: the first half explained the collection with graphics that consisted of four teams that went to battle at Palladium Park. The four teams at battle were the Archangels, Eagles, Lions, and Warriors. These teams all consisted of four graphics, each to make up the teams, and were produced in shades of browns, nudes, reds, and light blues, with pop-color prints to encompass the battles. Our second delivery of Palladium Park will be in stores by December 2003,” he continues. “[It] will showcase three different groupings of Italian Merino wool, hand-knitted sweaters from Italy. We also added to the collection by adding fleece from Portugal in majestic gold, with dark brown lion prints to tie back to the tee shirt grouping on top of a long sleeve grouping with new advanced printing techniques in dark colors of arc angels and lions. The Palladium Park collection is the first collection by Gawsie,” Patino describes, “to fully open the doors and eyes of the elite of the elite of the premium sportswear market and make history throughout the world.”

“Palladium Park was about the local heroes, local teams and local championship battles,” clarifies Llano. “The word ‘pala’ [refers to] ‘Athena,’ the goddess, and ‘dium’ [to] the field or garden ― ‘Athena Garden.’ Warriors would battle for a place in her garden and to be by her side.”

“It was a very dark collection that opened up premium sportswear accounts all across the country,” says Patino. “Like Bill Hallman, in Atlanta; Untitled, in Chicago; Zebra Club, in Seattle; Boro 51, in Nevada; Commander Salamander, in DC; Madison, in LA; American Rag La Brea, Bloomingdales, Fred Segal; Atrium, in NYC, and the list goes on and on.”

The current collection, Coastal Sol, has continued to open accounts across America ― think Saks and Bergdorf Goodman ― picking up where Palladium Park left off, and then some. Gawsie’s first full collection, Coastal Sol has wowed initial watchers, offering fifty-plus cut-and-sew designs beyond the graphics-based gear. And though Coastal Sol shows a sunny disposition typical of spring ― and while Palladium Park’s darkness seemed a perfect fit for fall ― “the two collections are kind of seasonal only because of the delivery dates,” Llano tells me. “Coastal Sol could have been fall and Palladium Park could have been spring. It’s about the concepts, the athlete and the spirit of the sport. Not the season or popularity,” he says. “Coastal Sol is a little different because I wanted it to be more fun, young and more about the lifestyle of a golfer.”

The collection is comprised mostly of male fashion fundamentals: shorts and pants, jackets and button downs, tee shirts and polos ― all with urban-yuppie pastels, cursive lettering, subtle details (like faux darts on a windbreaker), and contrast stitching on back pockets begging for focus on fit body parts ― that lend the collection a feminine-but-hardly-effeminate feel. It’s metrosexual, only not on a bullet train to Cliche Land; it’s Ryan Seacrest, only with a better tan and a bling-bling edge; it’s trendy, only many moments ahead of being dubbed that. It’s a little dandy, sure, but I like to think Gawsie wearers are men who turn down their hairstylist’s suggestions of highlights; fellows who are hush-hush about eyebrow waxing; guys who drink white chocolate martinis for the vodka content; dudes who dig lines like Coastal Sol because they’re simply –

” ― Real pimp stuff,” pimped Select Showroom owner Matt Germaine. He laid out the Coastal Sol collection, the hypothetical vacation wardrobe of a young professional way into golfing attire. The fresh-from-New-York samples seemed largely and chicly Easter egg-colored: mint greens, sky blues, and sunset oranges played up against darker logos and sand backgrounds. There are basic, relaxed-fit chino shorts, with carpenter hook details ― theoretically for golf paraphernalia ― and slacks simple enough to shift attention to other pieces–like breezy, cotton-linen, two-button blazers, with selectively frayed edging. Some of the pieces have lightly gelled text ― “Coastal Sol,” “Feeling Good,” and less legible English-Italian-French scripting ― while others are more classically preppy in blank Italian seersucker fabric. Tee shirts are swept with bold graphics prints, front and back, following soft color schemes: baby blue with navy blue and white, bright orange with light, light sherbets. The most popular print is a sketchy golf bag crossed out by golf clubs, largely on tee shirts or on the back of piqued polos.

It’s the polos that better articulate the Coastal Sol concept than what the title, simply scripted onto blazers and shirts, can do. There are forgettable solid, piqued polos, with only teeny trademark nickel-plated logos to distinguish them, or now predictable prints (Hawaiian flowers or golf graphics). But then Gawsie’s young professional turns into more of a fashionisto via smooth cotton polos that feature three pearl snap buttons and half of a front pocket ― hypothetically for sunglasses ― with stitching that outlines the missing half, hinting at novelty over practicality. And for the metrosexual unconcerned with looking hetero: try a cashmere, johnny collar polo with tiger stripes over a palm tree and Caddillac graphic. It’s these pieces, and the adventurous tee shirt versions, that are the link between Gawsie the obviously street-wearable and Gawsie the almost-runway. Several items in the collection find this point between high and low, including the hypertextured terry cloth hoodies (in royal blue and melon) and the “Rainman” poncho, with its crisscross neckline and bibbed hood, and its PU-coating that offers an almost slippery feel to compliment its trench coat-like belt details.

“The press is eating that up,” said Germaine, of the poncho.

I swallowed.

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