Gida Bavari – Pour Your Life Into It, DFPR
01.Jun.2005, 10:43 pm
Blending uptown artistry with downtown chic, fitting function to fashion, crafting strong leathers to curvy lines, Gida Bavari handbags are for women who never compromise brains for beauty, strength for femininity, or their personal style for passing trends.
Made of bold Italian leather and hardware, each Gida Bavari handbag is crafted in New York City and smartly tailored to the lifestyle of a metro girl-on-the-go. Fall 2005’s collection is highlighted with larger bags made to move from business meetings to martini bars — besides being packed with pockets for cell phones, PDAs, or MP3 players, slots for pens, and a key ring, the totes make space for an optional matching wristlet. An easy evening bag on the go, the same crackled leather and chrome of the larger totes fashion the little clutches.
Bridging office hours to cocktail parties, and work weeks to weekends, Gida Bavari’s sleek chic doesn’t slow a beat, just like the women the bags are built for. “Manhattan women inspire me every day,” says designer Gida Batista. “Their busy lifestyles and strong sense of style always inspire me to create something that will compliment them.”
Batista knows her Manhattanite muse well — born and raised in New York, she’s the exact confident, creative-professional she’s inspired by. Gida Bavari bags’ roots lie on the other coast, though, during Batista’s seven years in San Francisco’s radio and television industry. Between working alongside talents Johnny Depp, Bill Murry, and Adam Duritz of the Counting Crows, and shooting an independent music video for one of her own songs, Batista found herself sketching piles of handbag designs.
Creating her own collection of handbags proved too much to resist, and Batista returned to New York City in 2003 and shifted swiftly from entertainment and music into fashion. After enrolling at FIT and studying sourcing and production, in spring 2005 she debuted Gida Bavari’s first collection.
Perhaps Batista’s creative leap between music and fashion was quickly successful because she didn’t see a long distance between the two. “Fashion, like music, is so expressive. Both afford us the ability to be who we want to be and to make our individual statement, whatever that may be,” says Batista. “We can be vulnerable, playful, strong, sexy, powerful, depending on whichever mood strikes us on any given day.”
“I chose to design handbags in particular because of the obvious reason — they’re very personal to women and can really help women show off their personality,” continues Batista. “You pour your life into handbags. A great handbag carries you everywhere, much like you carry it.” And that Gida Bavari bags carry a woman everywhere expands beyond just toting her essentials from power lunches to dinner dates — Gida Bavari carries a woman from last year’s spring wardrobe to next season’s runway chic.
“My designs are classic, with elements of trend,” says Batista. “I don’t focus on solely trend because I believe that a well-designed handbag should withstand the test of time. I love design elements and details, so I prefer to keep the trends in the details and in the color choices, but not to the extent that dates the bag for seasons to come.”
Batista’s dedication to quality design over quick fads, to setting trends instead of running after them is obvious in Gida Bavari’s original spring 2005 collection. Composed of crackled Italian leather and statement hardware, the handbags are still more than fresh-like Gida Bavari’s present and future, past seasons’ bags are still the perfect accessory for a smart, take-all girl about town.
“The Gida Bavari brand stands for lifestyle,” sums up Batista. “It’s a brand that goes beyond fashion. Its functionality proves to be a girl’s best friend. It knows that you’re sexy, smart, funny, powerful, and feminine,” Gida Bavari knows that a woman never wants or warrants any less.
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