Omondieu! , Trunkt
23.Aug.2005, 12:36 pmMy mother always said I should remember that I’m a little flower, and I’d blossom into a beautiful woman.
Speeding 80 down the freeway, gracefully weaving in and out of lanes while sipping a scalding soy latte, between mentally — and under-my-breath’ly — cursing traffic, I thought: “Ah, that Mom. She said a lot of things.”
“A lot of things” also included a reminder to refrain from taking the Lawd’s name in vain. Years later, I still feel some guilt if an “Oh my gawwwd” rolls out (mostly because it hints at teenage-dom in the ‘burbs of Los Angeles).
Cruising the web later that day, visiting mother-unapproved sites, I stumbled onto Omondieu!, seeing their hand-fashioned flowers that bloom as giant rings on fingers. Simple but ironic, classic but clever, it reminded me of Mom and her reminders.
Oh, mon dieu! Three years of la French in high school, and not only do I still butcherez le language like a true Yankee, but I had to look up “O-mon-dieu”: O is “oh” (note that in PDA, important) — mon is “my” — dieu is “god.”
“When deciding on the company name,” says Omondieu! co-founder Angela Gwinner, “the response we were getting from women, regardless in North America or Europe, always started with an ‘Oh my god, these are beautiful’ or ‘Oh my god, I have to have this.’ I started realizing that this common phrase was an expression for emotions, response, reaction, all in a positive way.”
I’m telling Mom.
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