Mother of Invention: Yudit M Handbags, WWD Māte Izgudrojums: Yudit M Handbags, WWD

Made of hard shapes with sensual edges, intricate with sculptural layers of reptilian and metallic leathers, each Yudit M handbag feels exotically old Hollywood. Izgatavotas no cietās formās ar juteklisko malām sarežģīta ar tēlniecības slāņi reptilian un metālu apstrādātas ādas, katrs Yudit M rokassomu uzskata exotically vecs Strategy. Trapezoidal shoulder bags hang by a large leather hoop for a strap, richly decorated by curvy, contrasting cutouts of calfskins on the top-flap. Trapecveida plecu somas karājas ar lielu ādas stīpu uz siksnas, grezni rotātas ar Kārdinoša, pretstatā Cutouts no calfskins par top-flap. Evening clutches and wristlets are detailed with the same swirls of gold and silver and snake-embossed skins, and adorned with Swarovski crystals, hand-sewn on with a technique not popular since the 1950's. Vakara sajūgi un wristlets ir sīki ar pašu swirls zelta un sudraba un čūsku reljefi āda, izrotātas ar Swarovski kristāliem, rokas piešūts, ar tehniku nav populārs, jo 1950.

Named for its designer, Los Angeles-based artist Judit Maymon, Yudit M's homey beginnings contrast its luxe look: the line launched as another one of Maymon's handmade gifts to her daughters, who were hunting for one-of-a-kind, high-quality handbags. Nosauca tās dizainers, Los Angeles balstīta mākslinieks Judit Maymon, Yudit M's mājīga pirmsākumiem Savukārt tās luxe meklēt: līnija sāks Maymon ir handmade dāvanas citu viņas meitas, kas bija medības viena-of-a-kind, augsta kvalitātes rokassomas.

“The bags she came up with were just jaw-dropping,” described Maymon's younger daughter, Kamea Bitton, who is also sales and marketing director for the independent handbag line. "Maisi viņa nāca klajā ar bija tikai žokļa-krišanu", kas aprakstīta Maymon jaunāko meitu, Kamea Bitton, kurš ir arī pārdošanas un mārketinga direktors neatkarīgs rokassomu līniju. “All three of us wore them over the weekend, from Barney's to Target, Pink's Hotdogs to Spago's.” Phone numbers of admirers were collected, and Bitton later called and invited them to a sale after about 40 more bags were made. "Visas trīs mums valkāja gaitā tās nedēļas nogalē, no Barney's Target, Pink's Hotdogs ar Spago's." Tālrunis skaits cienītājiem ir ievākti, un Bitton vēlāk nosaukti, un aicināja viņus pārdot apmēram pēc 40 vairākos maisos tika veikti. In three hours, the house was sold out, and Maymon and Bitton decided to turn Yudit M into an actual business. Trīs stundas, māja bija izpārdotas, un Maymon un Bitton nolēma pārvērst Yudit M vērā faktiskā uzņēmējdarbībā.

Italy was scoured for the finest leathers — croc- and snake-embossed calfskins are used on the exterior, red goat kidskin for the lining — , a brushed nickel “Yudit M” logo plate was designed, and a distinctive line of handmade handbags was built. Itālija bija mazgāta ar smalkāko ādas - croc un čūska reljefu calfskins tiek izmantoti ārējās sarkana kazu kidskin lai uzliku -, matēts niķelis "Yudit M" logo plate bija paredzēts, un atšķirības līniju handmade handbags tika uzcelta . Within the first sixth months of establishing Yudit M, Bitton secured accounts with Fred Segal, Corsa, and the Bellagio Mirage, and sales mimicked Yudit M's initial unofficial one. Ietvaros pirmo Sestā mēneša izveidot Yudit M, Bitton nodrošinātajiem kontiem ar Fred Segal, Corsa un Bellagio Mirage un pārdošanas mimicked Yudit M sākotnējo neoficiālo vienu.

“We sold out completely,” said Schyvonne Charles, store manager of Fred Segal Feet. "Mēs izpārdots pilnībā," teica Schyvonne Charles, veikala vadītājs Fred Segal Pēdas.

“They were gone in three weeks,” echoed Chris Unick, partner of accessory boutique Corsa. "Viņi bija aizgājuši trīs nedēļām," piebalsoja Kriss Unick, partneris piederums boutique Corsa.

Buyers, like Jane Arrendale Sims of Blue Genes boutique, voice the originality of Yudit M as reason for picking up the line. Pircēji, tāpat Jane Arrendale Sims Blue Genes boutique, balss Yudit M oriģinalitāti, kā iemesls pacelt līniju. “We found Yudit M during LA market week,” said Sims. "Mēs atklājām Yudit M laikā LA tirgus nedēļā," saka Sims. “We walked into the showroom and they caught our attention immediately. "Mums gāja uz salons un tās nozvejotas mūsu uzmanība uzreiz. We loved the unique designs. Mēs mīlēja unikāli dizaini. They were definitely a look we hadn't seen before.” Tie bija noteikti izskatīsies mums nebija redzējis. "

Despite such fresh success — including an estimated $300,000 of sales for their second year — Yudit M's price points ($185-265, wholesale) can dampen deals. Kaut gan šāda svaiga panākumus - arī aptuveni $ 300,000 pārdošanas otro gadu - Yudit M's cena punkti ($ 185-265, vairumtirdzniecība) var samitrināt piedāvājumus. “It's still very tough to be a little known company in the luxury market,” said Bitton. "Tas joprojām ir ļoti grūts ir maz zināms uzņēmums luksusa tirgū," teica Bitton. “We use such expensive work and materials that when people get to see and touch the bags, they also understand the price. "Mēs izmantojam šo dārgu darbu un materiālus, ja cilvēkiem iegūt to redzēt un pieskarties somas, tie arī saprot cenu. But it's not easy.” Bet tas nav viegli. "

In hopes of building a bigger brand name, Yudit M is moving towards more accessible accessories — Papa & K's hand-painted belts ($25-60, wholesale) pair perfect with jeans, and Papa & K for Yudit M's softer carryall bags ($90-150, wholesale) work all day for the urban cowgirl on the go. Cerībā ēkas lielāku zīmolu, Yudit M virzās pieejamību piederumi - Papa & K roku apgleznotas lentes ($ 25-60, vairumtirdzniecība) pāris ideāls ar džinsiem, un Papa & K Yudit M ir mīkstāks iepirkumu soma somas ($ 90 -- 150, vairumtirdzniecība) strādā visu dienu, lai pilsētas Cowgirl par iet. “Many times when I do trade shows I have buyers who love the bags but the price is just too high for their customer. "Daudzas reizes, kad man tirdzniecībā, liecina, man ir pircēji, kas mīl maisiņus, bet cena ir pārāk augsta klientu. I hate that,” said Bitton. Es ienīstu, "teica Bitton. “So we decided to create a sister line which would have more of my dad's personality, something more dressed down with that hippie soul.” An accomplished artist in his own right, Bitton's father Herzel Maymon designed and sold belts during the 1960's and Seventies. "Tāpēc mēs nolēmām izveidot māsa līnija, kas būtu vairāk manu tētis personības, kaut kas vairāk dressed noteikti ar šo hipijs dvēseli." Paveikto māksliniece savas tiesības, Bitton tēvs Herzel Maymon paredzēti un pārdoti jostas laikā 1960 un septiņdesmitajos gados. “He was making the belts back in the Sixties exactly the same way we're doing them today,” continued Bitton. "Viņš bija pieņemšanas jostas atpakaļ sešdesmito gadu tieši tāpat mēs darām to šodien," turpināja Bitton. “When he made them in the Sixties he was selling them all over the world, even to Macy's, not really knowing who they were at the time.” "Kad viņš tos sešdesmito gadu viņš pārdeva tos visā pasaulē, pat Macy's, nav īsti nezinot, kas viņi bija laikā."

The line was picked up by Intermix nationwide. Līnija bija palielinājies līdz sajaukt valstī. Bettina Duncan at Fred Segal in Santa Monica and Jennifer Kaufman in the Beverly Center will carry the line this fall. Bettina Duncan pie Fred Segal Santa Monica un Jennifer Kaufman in Beverly Center veiks saskaņot šo kritumu.

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