Mother of Invention: Yudit M Handbags, WWD Mother of Invention: Yudit M Kabelky, WWD

Made of hard shapes with sensual edges, intricate with sculptural layers of reptilian and metallic leathers, each Yudit M handbag feels exotically old Hollywood. Vyrobený z tvrdého zmyselné tvary s hranami, zložité sa sochársku vrstvami kovových plazov a kože, z ktorých každý Yudit M kabelky cíti exoticky starého Hollywoodu. Trapezoidal shoulder bags hang by a large leather hoop for a strap, richly decorated by curvy, contrasting cutouts of calfskins on the top-flap. Lichobežníkové rameno tašky visieť veľká kožená obručou na popruhu, bohato zdobené dobre vyvinutá, kontrastujúca s okienkami calfskins na top-klapky. Evening clutches and wristlets are detailed with the same swirls of gold and silver and snake-embossed skins, and adorned with Swarovski crystals, hand-sewn on with a technique not popular since the 1950's. Večerné spojky a náramkov sú podrobne sa rovnakým viery zlata a striebra a had-reliéfne kožušiny a zdobené kryštálmi Swarovski, ručne šité na-s technikou nie je populárne, pretože 1950 je.

Named for its designer, Los Angeles-based artist Judit Maymon, Yudit M's homey beginnings contrast its luxe look: the line launched as another one of Maymon's handmade gifts to her daughters, who were hunting for one-of-a-kind, high-quality handbags. Pomenovaný na jeho dizajnér, Los Angeles-založený umelec Judit Maymon, Yudit M domácke Naopak počiatky jeho luxusný vzhľad: linka začala ako ďalší z darčekov ručne Maymon k jej dcéry, ktorí lovili na jedného-z-a-druhu, high -- kvalitné kabelky.

“The bags she came up with were just jaw-dropping,” described Maymon's younger daughter, Kamea Bitton, who is also sales and marketing director for the independent handbag line. "Tašky prišla s boli len čeľusť-kvapkanie," opísal Maymon mladšia dcéra, Kamea Bitton, ktorý je tiež obchodný a marketingový riaditeľ pre nezávislý kabelka linku. “All three of us wore them over the weekend, from Barney's to Target, Pink's Hotdogs to Spago's.” Phone numbers of admirers were collected, and Bitton later called and invited them to a sale after about 40 more bags were made. "Všetci traja sme nosili je o víkendu od Barney na Cieľ, Pink je Hotdogs spag na to." Telefónne čísla obdivovateľov bola odobratá, a Bitton neskôr volal a vyzvala ich na predaj po cca 40 viac vrecia boli vykonané. In three hours, the house was sold out, and Maymon and Bitton decided to turn Yudit M into an actual business. Vo tri hodiny, bol dom predaný von, a Maymon a Bitton rozhodol urobiť Yudit M do skutočného podnikania.

Italy was scoured for the finest leathers — croc- and snake-embossed calfskins are used on the exterior, red goat kidskin for the lining — , a brushed nickel “Yudit M” logo plate was designed, and a distinctive line of handmade handbags was built. Taliansko bolo čistené pre najjemnejšie kože - krokodíl-a hadej-reliéfne calfskins sa používajú na vonkajšie, červené kozej kože z kozľaťa pre obloženie -, kartáčovaný nikel "Yudit M" logo doska bola navrhnutá, a výrazné línie ručné kabelky bol postavený . Within the first sixth months of establishing Yudit M, Bitton secured accounts with Fred Segal, Corsa, and the Bellagio Mirage, and sales mimicked Yudit M's initial unofficial one. V rámci prvého dňa šiesteho mesiaca, ktorým Yudit M, Bitton zabezpečené účty Fred Segal, Corsa a Bellagio Mirage, predaj a napodobnili Yudit M pôvodné neoficiálne.

“We sold out completely,” said Schyvonne Charles, store manager of Fred Segal Feet. "Máme úplne vypredané," povedal Charles Schyvonne, sklad manažér Fred Segal Feet.

“They were gone in three weeks,” echoed Chris Unick, partner of accessory boutique Corsa. "Boli to tri týždne preč," zopakoval Chris Unick, partner príslušenstvo butiku Corsa.

Buyers, like Jane Arrendale Sims of Blue Genes boutique, voice the originality of Yudit M as reason for picking up the line. Kupujúci, ako sú Jane Arrendale Sims Blue butiku gény, hlas originalita Yudit M ako dôvod pre vyzdvihnutie linky. “We found Yudit M during LA market week,” said Sims. "Zistili sme, Yudit M LA na trhu v priebehu týždňa," povedal Sims. “We walked into the showroom and they caught our attention immediately. "Vošli sme do miestnosti a chytili našu pozornosť okamžite. We loved the unique designs. Milovali sme jedinečný dizajn. They were definitely a look we hadn't seen before.” Boli sme sa pozrieť určite predtým nevidel. "

Despite such fresh success — including an estimated $300,000 of sales for their second year — Yudit M's price points ($185-265, wholesale) can dampen deals. Cez toto čerstvé úspechu - vrátane odhadovaných 300.000 dolárov tržieb za svoj druhý rok - Yudit M cenových relácií ($ 185-265, veľkoobchod) môže tlmiť obchodov. “It's still very tough to be a little known company in the luxury market,” said Bitton. "Je to stále veľmi ťažké byť málo známa spoločnosť v luxusnom trhu," uviedol Bitton. “We use such expensive work and materials that when people get to see and touch the bags, they also understand the price. "Používame napríklad drahé prác a materiálov, ktoré, keď ľudia dostali na pohľad aj na dotyk tašky, ale aj cenou. But it's not easy.” Ale nie je to ľahké. "

In hopes of building a bigger brand name, Yudit M is moving towards more accessible accessories — Papa & K's hand-painted belts ($25-60, wholesale) pair perfect with jeans, and Papa & K for Yudit M's softer carryall bags ($90-150, wholesale) work all day for the urban cowgirl on the go. V nádeji, že budovanie väčších značka, M Yudit sa uberá smerom k prístupu príslušenstvo - Papa & K ruke-maľované pásy ($ 25-60, veľkoobchod) s perfektní pár džínsy, a Papa & K na mäkšie Yudit M karyól tašky ($ 90 -- 150, veľkoobchod), práca po celý deň pre mestské cowgirl na cestách. “Many times when I do trade shows I have buyers who love the bags but the price is just too high for their customer. "Mnohokrát, keď som si veľtrhoch som kupcov, ktorí milujú vrecia, ale cena je príliš vysoká pre ich zákazníkov. I hate that,” said Bitton. Nenávidím to, "povedal Bitton. “So we decided to create a sister line which would have more of my dad's personality, something more dressed down with that hippie soul.” An accomplished artist in his own right, Bitton's father Herzel Maymon designed and sold belts during the 1960's and Seventies. "Rozhodli sme sa preto vytvoriť líniu sestru, ktorá by bola na môj otec osobnosti, niečo sa s tým obliekla hippie duše." Dokonalý umelec v jeho vlastnej pravý, Bitton otec Herzel navrhnutý Maymon pásy a predaných v priebehu roka 1960 a sedemdesiatych rokov. “He was making the belts back in the Sixties exactly the same way we're doing them today,” continued Bitton. "Robil pásy späť do šesťdesiatych rokov rovnakým spôsobom robíme je dnes," pokračoval Bitton. “When he made them in the Sixties he was selling them all over the world, even to Macy's, not really knowing who they were at the time.” "Keď sa im v šesťdesiatych rokoch bol predáva sa po celom svete, dokonca aj na Macy, ne naozaj vedieť, kto boli v tom čase."

The line was picked up by Intermix nationwide. Linka bola zdvihnutá zmiešať na celoštátnej úrovni. Bettina Duncan at Fred Segal in Santa Monica and Jennifer Kaufman in the Beverly Center will carry the line this fall. Bettina Duncan v Fred Segal v Santa Monike a Jennifer Kaufman v Beverly Center bude mať linka tento rok na jeseň.

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