Rachel Zoe to Edit Seventeen Mag Spin-Off
Rachel Zoe and I share a vision of a world full of glamorously overdressed and underweight women, so I think it ooh la lovely that she’s set to edit Deluxe, a luxury spin-off of Seventeen magazine.
This fall Hearst will publish the first installment of Deluxe, a Seventeen supplement about “West Coast luxury fashion,” according to editor in chief Atoosa Rubenstein. The 24-page outsert will be polybagged with the September issue and will go out to subscribers who live in households with an income of at least $75,000.
50,000 copies will also be available at news stands, so the fastest middle-classers won’t miss out on Deluxe‘s first cover girl: Rachel Zoe’s best known product, Nicole Richie.
08.May.2006, 03:40 pm
just wondering i am in the advertising business . why would you put nicole on the cover of a brand new mag , when ELLE girl(now defunct) lost the highest amount of subs after nicole was run on the cover? rachel is brilliant at what she does. and i know she loves nicole but as a fellow business woman… it is sending the wrong message. thin is not so in… please fill me in
thanks,
interested
11.May.2006, 02:30 pm
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11.May.2006, 02:32 pm
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