The Effort in Effortless Pūliņu piepūles

Kale bag $695 $243, Lapu kāposti maisā $ 695 $ 243, Haute Look.com Haute Look.com

“She looks like she's going to prom.” "Viņa izskatās viņa notiek ar Prom."

The hair stylist pauses mid fluff, Carlota and I curb our cooing over the model's ringlets, curls carefully highlighted to look sun-kissed. Ar matu stilists paužu vidū pukoties, Carlota un es iegrožot mūsu cooing vairāk nekā modeļa ringlets, cirtas uzmanīgi izcēla meklēt saulē kissed. Adam reaches for a handful of organic trail mix. Adam sasniedz par riekšava organisko taka sajauc. “I want effortlessly elegant. "Es vēlos effortlessly elegants. She looks like she's going to a high school dance with that hair.” Viņa izskatās viņa notiek uz vidusskolas deju ar matiem. "

“We can make the model's waves looser,” Carlota says, “but I like them. "Mēs varam darīt modeļa viļņu Brīvāka," Carlota saka, "bet man patīk tiem. Kristopher?” Kristopher? "

“I like them, too,” I say. "Man patīk tiem, arī" I say. “It's girl hair.” "Ir meitene mati."

“And we're selling to girls,” says Carlota. "Un mēs esam pārdošanu meitenēm," stāsta Carlota.

“All right, fine,” says Adam. "Labi, labi," stāsta Adam. “After a lifetime of being girls, you guys know what you're talking about. "Pēc kalpošanas laiks ir meitenes, jūs guys zināt, ko jūs runājat par. I'll go work on a million other things I can do that I actually know.” I'll go darbu pie miljoni cita varu darīt, ka es tiešām zināt. "

The model slips on a vintage Chanel shift, a simple sheath of fabric impeccably tailored so that it melts into a background for the body wearing it. Modelim potzari par vintage Chanel maiņās, vienkārša apvalks auduma impeccably pielāgota tā, lai tas kūst par pamatu ķermeņa valkājot to. After many minutes of makeup, she naturally looks like a living doll. Pēc daudziem minūtes aplauzums, viņa, protams, izskatās kā dzīvo lelli.

“I wanted to tell you,” says a stylist, Mary, pausing her pinning. "Es gribēju pateikt jums," saka a stilists, Mary, apturot viņas pinning. She's a hipster hippie in high-waisted, wide jeans and a gold necklace worn as a headband over intentionally tousled hair. Viņa ir hipster hipijs augsta waisted, platas džinsu un zelta kaklarotu valkāt kā galvu pār tīši izspūris matiem. “I really love your site.” "Es patiešām mīlu jūsu vietnē."

“Thanks,” I say. "Paldies," I say. “How long have you been reading it? "Cik ilgi jūs esat bijis lasījumā ir? You don't have to lie.” Jums nav meli. "

“For months!” she says. "Par mēnešiem!" Viņa saka. “You are hilarious. "Tu esi jautrs. I loved that Man patika, ka c*nt necklace c * nt kaklarotu .” . "

“What's your site?” asks the model. "Kas ir jūsu vietā?" Aicina modeli.

I hand her my business card, a sliver of paper half the standard size. I puses viņas mana vizītkarte, a skaida papīra pusi no standarta izmēra. “It's on a diet, like me,” I explain. "Ir par diētu, tāpat kā mani," es paskaidrot. “My website's on the back.” "Mana mājas lapas par atpakaļ."

“I'm so glad we met,” I tell Mary. "Es esmu tik priecīgs mēs izpildīti," I tell Mary. I think about my carefully constructed persona on Kristopher Dukes, the dot-com, and I wonder how it matches up to the deliberately smudged eyeliner, to the perfectly imperfect bobbed curls of Kristopher, the girl. Es domāju, ka par manu rūpīgi jākonstruē persona par Kristopher Dukes, to dot-com, un es brīnums, kā tas atbilst līdz tīši smudged acu zīmulis, kas pilnīgi nepilnīgu bobbed cirtas no Kristopher, meiteni. “Are you shocked I'm not dancing in trashy lingerie yelling, 'F**k'? "Vai jums satriekts Es neesmu dejas kas slikts veļa kliedza," F ** k '? People seem surprised when they see my Dr. Jekyll instead of Cilvēki, šķiet pārsteigts, kad tie redz manu Dr Jekyll vietā my Mr. Hyde mana Mr Hyde .” . "

“No, no!” she says. "Nē, nē!" Viņa saka.

We turn our attention to the photo shoot before I can muse whether it's true. Mēs savukārt mūsu uzmanību uz foto atvašu pirms es varu runāt par to, vai tā ir taisnība. Carlota, vice president of Haute Look, had invited me to the private sales site's downtown Los Angeles loft, a penthouse space that bloomed with a walk into it: outside its wide windows was a postcard view of LA's slowly redeveloping core, of the city's ongoing rebuilding towards effortless cool. Carlota, Vice President of Haute Redzēt, bija uzaicināti mani uz privāto pārdošanas portāla centrs Los Angeles bēniņi, a penthouse telpa, bloomed ar pastaigāties vērā tā: ārpus tās plaši logi bija pastkarti skats LA's lēnām redeveloping kodols, no pilsētas notiekošo atjaunošanu uz piepūles atdzist.

“Twist your wrist like that, so it looks natural,” the photographer orders the model, a cigar bouncing on his lips as he speaks. "Twist jūsu rokas, piemēram, ka, lai tā izskatās dabas," fotogrāfu pasūtījumi modeli, cigāru veselīgs viņa lūpām, kā viņš runā. I wonder how long it took him to master having that piece of fire balance so safely while he talked. Nez, cik ilgi tas aizņēma viņam kapteinis ņemot ka gabals uguns atlikums ir droši, kamēr viņš runāja.

I turn away from the shoot, back to the rack of designer duds to be photographed for the online sales. Es savukārt prom no dzinuma, atpakaļ uz bagāžnieku no dizainers duds, kas fotografēts uz tiešsaistes pārdošanu. Mary safety-pins tags to clothing to be shot: more simply shaped Chanel, Kale's basic bags, and Jovovich Hawk's carefully careless, flowing, flowery frocks. Mary drošības adatas tagus apģērbu, kas nošauti: vairāk vienkārši formas Chanel, lapu kāposti pamatsaistības somas, un Jovovich Hawk's uzmanīgi nevērīgs, plūstošiem puķains frocks. I think how the apparel will appear on Haute Look: after days of shooting the clothing, a customer will eye the items online for a few moments, quickly click, and wait for the product to be magically delivered to her doorstep. Es domāju, ka to, kā apģērbu parādīsies Haute Redzēt: pēc dienas šaušanas apģērbu, klients būs acu posteņu tiešsaistē daži mirkļi, ātri klikšķi, un gaidīt, lai produktu varētu maģiski piegādāta viņas sliekšņa.

“I hope you got enough for a story,” says Carlota. "Es ceru, ka jums ir pietiekami, stāsts," saka Carlota.

“I'll find an angle,” I say. "Es ņemšu atrast leņķa," I say. “Thanks for having me.” I toy with how to reconstruct the afternoon into words: maybe it'll be a simple story about Haute Look selling same season designer clothing for more than half off, perhaps I'll slant towards the business behind the scenes of glamor shots… I sip my soy latte, and mentally shrug. "Paldies par to, ka tā mani." Es rotaļlieta ar to, kā atjaunot pēcpusdienā vērā vārdi: varbūt tas būs vienkāršs stāsts par Haute Redzēt pārdošanas pašā sezonā dizainera apģērbu, lai vairāk nekā puse pie, iespējams, I'll sašķiebt uz uzņēmējdarbības aiz ainas no šarms šāvienu ... Es SIP manu sojas latte, un garīgi paraustīt plecus. Whatever I write, it'll be hours of work readied to be digested in a few minutes. Neatkarīgi I uzrakstīt, tas būs darba laiks readied, lai hidrolizējamais pēc pāris minūtēm.

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