‘Cause Babies with Weird Names are Over
Pill producers YAZ are running a contest to redesign the birth control case.
Launched by Project Runway judge Nina Garcia, backed by Step Up Women’s Network and Bayer HealthCare Pharmaceuticals, the contest gives aspiring designers the chance to test their talent.
“The design challenge we’re posing is a fashion transformation unlike any other,” said Garcia. “We’re taking an iconic accessory—the birth control case—and asking aspiring designers to take a shot at redesigning it into a chic, more sophisticated carrying case that they could slip into their purses.”
Design submissions will be accepted until June 30. One winner will receive $10,000 to invest in his or her career dreams, via enrollment in design classes or to buy special design materials and software.
So get to it. I’m over strange-named babies as arm candy. Population and figure control are the new black.
15.May.2008, 02:09 pm
Since when did the birth control case become an ‘iconic accessory’??? I must have missed the memo because I still keep it in my bed-side table.