The International Watch & Jewelry Guild (IWJG) trade show crams millions of dollars worth of merch in a Vegas Hilton conference room roamed by guard dogs at night. A IWJG member has to vouch for you — photo ID, please — before you can see loose diamonds rolled up in tissue paper, watch vintage Pateks replace cash as currency, and hear friendly haggling set market prices.
The veneer of the bling business is stripped away, and you’re left with the soul of what most people would sell their souls for.
No one at the IWJG would, though.
But they will cut you a deal on a Paul Newman Rolex Daytona…