After discovering a $20 ionic hair dryer that blew away my $200 T3 Bespoke Labs hair dryer, I questioned investing in another Bio-Ionic brush. Its patented Bristle Locking System and nano-ionic hybrid mineral molded into the bristles and brush barrel felt like multi-syllabic marketing copy that justified plenty of pretty plastic packaging. And while the square barrel of the Bio-Ionic BlueWave Nano-Ionic Conditioning Brush supposedly prevented the unwanted curling traditional round brushes leave you with, that felt like a design detail only a pro stylist could make the most of.
But Sally Saito, my hair guru at Umberto’s, pimped Bio-Ionic brushes to me years ago, and I listen to Sally. So I bought the Bio-Ionic BlueWave Nano-Ionic Conditioning Brush, and it works: my hair is smoother, faster.
But then again, the old Bio-Ionic brush it replaced was filthier than my mouth…